Quote:
Originally Posted by m630
This is all still an assumption, who knows, it may very well turn out that the TT experiment becomes a disaster for bmw and ///M, and an utter failure in the market place.
While the buzz stats sounds nice to some, only after a few years in the market will we understand if bmw and M have destroyed their own enthusiast base with this move to FI. Im one, but not the only, that will never again buy an M due to the shift to FI, it remains to be seen how many people will enjoy the swith over to massive torque and the AMG-esque of the soon to be released M5. Its such an opposite approach to power and motoring that I cant imagine how they greenlighted this to begin with. But regardless, the market will now dictate if the right decision was made, and the next, next m5 will show this further. I can only hope that M either switches back to cars focused on driving dynamics and now stats, or offers more than one variant for each model, like Porsche does. Otherwise they will lose many more customers in the long run.
What they should have done of course, was build a lighterweight car (vs the E60) and stroke the S85. Then they would have trully be the market leader, not just another follower of the AMG philosophy.
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You can postulate until you're blue in the face, but the reality is that BMW is a company that is making a business decision that is in the best interests of solvency. For every one of the dogmatic enthusiasts who decide to no longer invest in the brand there will be another NEW enthusiast who will. BMW hasn't
destroyed their enthusiast base. That's a preposterous statement! As long as the company continues to produce automobiles that are powerful, competitive and fun to drive, there will ALWAYS be a place for BMW M. FWIW, people had the same meager outlook when BMW moved to a V8 in the M3. We all see how that turned out.