Sorry to hear about your car. My car was hit recently too. Looked similar but on the back bumper. Take it to a reputable shop. Ask them if it is just paint transfer and if it can be compounded/wet sanded out. Mine came right out, looks like it never happened. They didn't even charge me for it, just tipped the guy who did the work.
Its really hard for someone to judge the damage from pictures on the internet. If not just paint transfer, then you may be looking around $1k (especially in NYC) for sanding, painting, and blending (since its so close to other unaffected panels).