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      11-19-2009, 08:48 AM   #36
Firefly6
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Drives: 2018 330i Xdrive
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Quote:
Originally Posted by Takashi View Post
They need the new grill to let more air into the engine.
That's not it.

There are two things going on; style and safety.

Big grilles are fashionable. You wouldn't want the car you are marketing to have the smallest anything.

Designing for safety - not only for the passengers, but for pedestrians, means a larger, more blunt shape up front. Gotta fill up that space with something.

I didn't like when Audi started with the Edsel grill a few years back - but I'm getting used to the style.

Style grows on you. I actually was not crazy about the current e90 when it came out. Now I love it.
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