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The e60 M5 bangle design should not set the stage for M styling differentiation from the non-M 5 series variant. The e39, on the other hand, exudes classic beauty with conservative, yet tastefully aggressive delineation over the non-M cars.
I think the F10 represents a return to basics - design a beautiful sedan and add subtle cues hinting at the power and performance under the skin. If people want flare and panache, either modify the car aftermarket or buy an M6 or M3 exhibiting more extroverted performance designs. Leave the less overt physical manifestation of capabilities to the 2 doors in the lineup.
The M5, pre-bangle, epitomized the executive carriage with the race bred genetics...a modern day depiction of class, grace, style and capability. This M iteration of the new 5 appears to be on the right track - cheers.
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