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      09-27-2013, 05:44 PM   #16
bobblehead
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^ different market segment. If BMW offers $10K exhaust even in the upcoming M3/M4, there would not be any interest at all, that's probably because it's a <$100K car. But if they upsell this $10K exahust in the M5/M6 market, there is a stigma that buyer in the group will shell out that kind of $ to make the car even more exclusive.
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