BMW took the 2013 F10 M5 onto the salt flats for a some high speed run, slowed for our eyes with a high speed slow motion camera (and some CGI), where it mimics a high speed bullet as it hits various targets. The promo mixes a bit of high art with the aggressive sounds and in-car footage from the M5.
The location reminded us of the popular and by now classic E39 M5 commercial which was shot on the Bonneville Salt Flats. See both videos below.
BMW E39 M5 Commercial: