Quote:
Originally Posted by stega
What exactly is so "new and fresh" about what he is doing?
I just don't see it... He is most definitely not staying true to the M brand. With the FI motors and weight. But the M5 was never all that light to begin with. Still the new M3 is not looking good at the moment to me at least.
|
The change in philosophy on the presentation of the M-brand. Yes, most die hard fans will complain because of the discomfort in change (i.e: turbo etc), but think about it. A director who deals/presents a product directly to the public...while still being involved rigorously on the production side. Its a first for me quite honestly (from BMW).
In the past....we have had pictures and written data as the only form of speculation, now we get audio visual pre-production info on a product way before its premier.
That for me says a lot about the importance of the M-Brand to BMW. Keeping your stakeholders always informed is a good thing in my eyes...in a way it also helps them to get feedback before the release of a final product, which is a good thing for us end-users.
Just a thought