There's something just unnatural about cars like the M5 that requires these sorts of things. It's a balancing act between large, heavy luxury quiet car that they are trying to make as fast, handle as well, and provide similar feedback as a sports car. So they have to use these weird tricks to bridge the gap.
I think it's neat that BMW is offering this M5 beast. Yeah they could have used other tricks to get there as others suggested, but at least they are just amplifying the interior noise, not trying to make it sound like something it isn't.
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