The RAM AIR name comes from the (2) CF air scoops which are mounted on the inside of the front grills, these scoops channel air to the intake boxes.
I have highlighted them in RED below.
Once more information and videos are released I will be sure and post them here ASAP, as I know many members would like to see "real world" results.
This product was only just released officially on 6/14 in Japan.