Quote:
Originally Posted by FStop7
the joy thing is so pretentious and dumb
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Actually I disagree. For me, the difference between driving a BMW versus Audi, Mercedes, Lexus, Infinity or Cadillac is that they actually do get the Joy part of the equation. I drove an Audi for years. It was a "great" car but every time I would drive a BMW it was like a light came on or a fog was lifted from my eyes. I would get back in my Audi and something was just missing. I think that is exactly what BMW is trying to get at with this ad campaign.
I'm currently in between fun cars (driving a kid friendly SUV) but as soon as I can I'll be back in a BMW.