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Think BMW as the new Toyota. They have outgrown their niche market and hunger for more growth. To capture more sales they have to attack the masses and what does masses want? Performance is not on top of list, good enough is good enough, what matters more is perception of driving a luxury brand and having a better product than everyone else. There's your reason for revival of BMW marketing engine. When there's a marketing guy heading a M division you know you are in trouble.
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- There's nothing in my pocket other than knives and lint
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