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BMW saturated the market with these cars. Same thing happened with the E90 M3. I bought my 2008 pre LCI E90 M3 for $51K on a $71K sticker. Car was brand new, but had been sitting on the lot for 9 months. Now dealers are selling M3's near sticker and the low mileage E90's are still in the mid to low $40's.
Just picked up my M5 and got a great deal on it. BMW threw a bunch out on the market since they will have to stop production for the LCI change over.
I also think more than a few people are intimidated by the car judging by the number of discussions about AWD, traction control and the like.
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