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Originally Posted by Cali_Rob
http://www.ultimatedriveapp.com/
Looks like it's relevant for current finance customers only:
"Existing customers of BMW Financial Services (U.S. customers only) who use the Ultimate Drive app can get a voucher worth up to $700 off the first payment. Existing customer means a person with retail installment contract or lease account with BMW Financial Services that is open and in good standing during the offer period."
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You are correct. I have another BMW that was financed by the dealer (CPO) but not through BMW FS and I am NOT eligible for that, unfortunately (even though I did the financing through a BMW dealer).