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Originally Posted by Patsc23
Give us free M school again with purchase
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That is actually a pretty good marketing idea. It would likely nudge the true driving enthusiasts to BMW when comparing against less "performance marketed" sedans such as a Mercedes. BMW has always done well creating that positioning in the mind of the consumer. This would be a very good way of re-establishing "authority" in the marketplace. Lol! I am information marketer by profession. You got my brain ticking. "Authority" is a very strong natural "influencer" that we all have built into our brains. Can't fight influencers even when you know you are being sold. :-)