Quote:
Originally Posted by Phil335
How do you figure that is progress? BMW has the means and technology to put this car out on it's debut. These cars are thought up, drawn up, designed and tested years in advance. They nave a bigger timeframe then you think. I just read article by a designer from another manufacturer that said "majority of the designs you see on the road now were thought up 7 years ago". It's called marketing! How many special versions and competition packages were released for the E34 M5 (Not counting the Winkelhock and Cecotto Drivers Editions) E39 M5 or E60 M5? With BMW's sales and profits going up up and away they figured "Here's another chance to add a premium option that could add more profit and possibly grab the attention of current F10 M5 owners that need the latest and greatest". Plus using Bugatti as an example is a horrible comparison. They have one model, the Veyron. It has no heritage and no meaning like the M5 regardless of its performance and exclusivity. Regardless of how many variants they have of it. Marketing at it's best.
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Some of it will of course be marketing (which isn't new) but others will be technical progress given a longer period of development. M may very well have had all the Comp Pack upgrades planned before the release of the first model year M5, but may not have tested it sufficiently - why else were they doing so much testing of the Comp Pack that we have seen over the past months in spy photos? Would it not have been financially wiser to complete testing during the development of the F10 M5, rather than wait till after the initial release of the F10 M5? This clearly shows that the Comp Pack upgrades had a longer gestational period.
Or to put it the other way, if it was purely marketing, they would have finished development long ago and wouldn't have needed to do the recent testing of the Comp Pack. Sure, some may say M could have done it to invoke interest through intrigue, but, majority of buyers don't trawl though sites like Bimmerpost to know that M are developing an updated model.