Quote:
Originally Posted by mlhj83
Some of it will of course be marketing (which isn't a new) but others will be technical progress given a longer period of development. M may very well have had all the Comp Pack upgrades planned before the release of the first model year M5 but may yet not have tested it sufficiently - why else were they doing so much testing of the Comp Pack that we have seen over the past months in spy photos? Would it not have been financially wiser to complete testing during the development of the F10 M5, rather than wait till after the initial release of the F10 M5? This clearly shows that the Comp Pack upgrades had a longer gestational period.
Or to put it the other way, if it was purely marketing, they wouldn't have needed to do the recent testing of the Comp Pack. Sure, some may say M could have done it to invoke interest through intrigue, but, majority of buyers don't trawl though sites like Bimmerpost to know that M are developing an updated model.
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Boy you British people are unyielding but I'm pretty sure we're worse. Lol! Joking around. With BMW I just don't buy it. BMW has mastered the art of making a great product and then right after you buy it they release a better version of the same thing you just bought. It's a strategy, a business and marketing strategy. Every company does it. My point is that if the "M" model is your Motorsport brand and top of the line catagory then customers shouldnt have to worry about a new package that makes the car better 6 months to a year after they just bought what they thought was "The Best". Like offering a rebranded Akra Exhaust for $8k that should have originally came on the car. I'll tell you one thing though. You would be surprised how many people go to these sites and the dealership to get info on what might be coming out. When word of the 1M came out it was nonstop. Lets just say I deal with it first hand daily
