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For me it came down to needing xdrive. While I think with a decent set of snow tires the M5 would have met my needs, the wife wasn't buying it. She hated driving the M3 in the winter with snow tires. Since cars in my household are community property, had to compromise. Now I will not be sinking $10K into this car when it was about 80K to begin with. However, I do enjoy personalizing my cars, and would have done the same had I bought the M5. A couple thousand for more some additional power and a nice set of wheels and tires I can justify. But certainly agree, people that buy non-M cars and spend tons of money for pseudo M conversions is just crazy.
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