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BMW does not let things get to the whole lemon process. A lot of times returns or replacements end up taking place for reasons that dont come close to safety. Electrical issues for example in headlights or navigation can require your car to be torn apart and sit in the service for days and usually repairs involve extensive and invasive changes. And they can never put your car together as if it were new from the factory.
BMW knows that if they dont accommodate people, their brand will be hurt and in cars that is as rare and exclusive as M5 and M6, they cannot afford to upset people. When your 328 customer complains about squeaky brakes its one thing when the guy who owns a 135k car with individual leather complains its another.
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