I don't see the big deal. My ED car finally arrived yesterday and I'm thrilled with it. The H&R's are going on this week, with the E-race exhaust. I'm sure that will solve any forthcoming envy if my neighbor wants to pull up with an LCI M5C
Seriously though, the car is likely to take a price hike for 2014, and the comp package will likely be at least $5k more if I know BMW. If you're going to spend $110k+ on this car, then I think you're nuts. To me, that's not worth it and I wouldn't order it even if given the chance.