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I just went through the same process. I ended up getting the M5 at invoice but a few dealers (like Orange BMW in New York) were willing to give me 1500 under invoice which was the dealer cash. I ended up going to the local dealer and paying invoice for the convenience. I traded a 2010 E90 M3 with 20,000 miles and got 38,000 for the trade which I still think is light but I didn't have the time to take it to a bunch of dealers to improve the trade. I'm very happy with the new M5 vs the M3. Now I just need to put 1200 miles on it....
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