Thread: Price gouging
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      07-24-2014, 08:17 PM   #23
Dionysus
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Quote:
Originally Posted by mstmng View Post
that is f****g crazy! i have never ever seen anything like that in UK
any UK guys to chime in?
Perhaps not quite the same, but...

Back in 2002/3, when there was a long waiting list for them, some BMW dealers were buying back lightly used E53 X5s, E46 M3s, etc. from customers. These cars were then marketed for more than the MRSP for the equivalent spec new car.

In fact, you could lose more in monetary terms on a car costing a quarter of the price back then.

Other dealers were saying that this behaviour could be detrimental to those dealership if BMW GB were to find out as it was strictly forbidden.

As you know, that 'bubble' has very much burst since BMW has aggressively targeted market share in the UK. Let's face it, even the niche models BMWs have pretty average residuals in UK now. The only exceptions being the i3 & the 'sold out' i8, but I would still expect the treatment @bobblehead has stated previously if dealers were caught marketing these with mark up in UK.

Last edited by Dionysus; 07-24-2014 at 08:26 PM..
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