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      07-18-2012, 08:29 PM   #30
cmhsam
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Drives: 2018 F90 M5
Join Date: Mar 2012
Location: USA

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Here is a good thread that outlines the program.


Customer Eligibility

• Loyalty Program is available for current or former BMW Car/SAV customers with any model year vehicle who purchase or lease a new eligible MY12 or MY13 BMW from an authorized BMW dealer.

• Current customers do not have to trade in their vehicle to qualify.

• Eligible former BMW customers are defined as those who sold their vehicle within 12 months of credit submission or whose prior contract with BMW FS terminated within 12 months of credit submission.

• The vehicle may have been purchased or leased, new or used.

• Customer will be required to provide proof of ownership if not a previous or current BMW FS customer in order to validate eligibility.

• Lease/APR Cash is extended to individuals residing in the same household as the qualifying customer. Proof of residency must be provided in order to receive the household loyalty. BMW Lease/APR Cash is non-transferable to other family members or friends outside the household.


The big difference from past programs is that the previous BMW needs not have been financed/leased through BMW Financial Services! In other words, this is not just a BMWFS owner loyalty program, but also a BMW of North America loyalty program...
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