Quote:
Originally Posted by njw
True, but highlighting wealthy, loyal BMW owners like Ben is a smart move. That is exactly the demographic for potential M5 owners. One of my good friends has had several M vehicles and the dealership calls him every time a new M is released because they know he will most likely purchase one. BMW is smart, and they know their customers well (especially the loyal ones with fat wallets).
Congrats to Ben on his success and ability to fund his passion.
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++1. Beat me to it. That was my thought when I saw the video. They know exactly what they are doing by honing in on a particular market niche that has a high probability of purchasing the vehicle while at the same time being able to appeal to everyone else as well.