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The people who came to see the M5 were very much younger than you would expect for an M5 in the US and Europe.

M is developing in China as an enthusiast brand which is proving popular with a younger demographic compared to other parts of the world where you are looking at late thirties , early forties being the main majority of M Customers.

But in the US and Europe and other parts of the world, there are pockets of younger owners, just not on the scale as China.

In China you have twenty year olds with the BMW X6M. Normal demographic -Is usually a customer in their fifties.