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      08-30-2011, 01:25 PM   #11
njw
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Drives: '16 M2 - LBB/6MT/Exec
Join Date: Apr 2008
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Quote:
Originally Posted by Jblack4083 View Post
It seems like all the people chosen to test drive the M5 are rich.
True, but highlighting wealthy, loyal BMW owners like Ben is a smart move. That is exactly the demographic for potential M5 owners. One of my good friends has had several M vehicles and the dealership calls him every time a new M is released because they know he will most likely purchase one. BMW is smart, and they know their customers well (especially the loyal ones with fat wallets).

Congrats to Ben on his success and ability to fund his passion.
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