Quote:
Originally Posted by TylerStarBmw
More than likely for a while, or maybe long term. They did this with the e60 M5's when they came out in 05. The residual was so bad, they made everyone buy it.
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Glad I seized the day and got my order in while the terms were favorable.
I'm not convinced this ED pricing was a problem though, my sense is the ED demand was still a small fraction of total orders. Not that many people fly to Europe.
Why should the pricing logic for the M5 be different to the 750i. The 750i ED doesn't come out of dealer inventory and it is a similar price of car.
Remember that BMW M cars don't come of the regular production line. They are hand assembled by BMW M. There is limited capacity.
I suspect they took a lot of orders, and they are maxed out when you also consider US delivery demand. They don't want the dealers gouging so they a moderating demand through lease pricing and limited ED allocation. They will start pricing more competitively once the pent up demand dies down.
I suspect this is the most highly demanded M5 ever so it makes sense they find themselves moderating demand.