BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read

Go Back   M5POST - BMW M5 Forum > F10 M5 Forum > BMW M5 (F10) General Forum

Post Reply
Thread Tools Search this Thread
      09-26-2011, 03:28 PM   #1
Jason's Avatar

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Thumbs up Tour of World's First and Only Exclusive BMW M Dealership (Singapore)

Feature: World's First and Only Exclusive BMW M Dealership (Singapore)
Name:  1.jpg
Views: 417
Size:  377.9 KB

M-power.com has posted a feature on the world's first and only exclusive BMW M dealership - located in Singapore. Follow the feature below:

The plan was to raise the number of BMW M automobiles sold in Singapore tenfold – and that in only two years.

Both BMW Group Asia and Anthony Chan, Managing Director of Munich Automobiles in Singapore, believed in the potential of BMW M in the world of high performance cars.

As such, work began on the implementation of a concept that was unique in the world - the world's first dedicated BMW M dealership.

As exclusive as this approach is also the service, which Munich Automobiles has been offering prospective and actual buyers of M automobiles since it first opened its doors in July 2010.

Joel Chang, Executive Director, and Veronica Chua, Sales & Marketing Director, took us on a tour through the company, and we discovered a concept that we found to be not only interesting in Singapore.

Name:  2.jpg
Views: 388
Size:  233.7 KB

As soon as they enter the outer grounds, visitors receive their first insight into the racing genes of M automobiles.

Illuminated strips on the ceiling guide visitors directly to the entrance to the Munich Automobiles showroom.

Name:  3.jpg
Views: 384
Size:  540.1 KB

In this showroom …

Name:  4.jpg
Views: 381
Size:  297.4 KB

Part of the showroom with the Nürburgring in the background.
… all eyes move to the “heart” and the evolution of BMW M since its founding days.

Name:  5.jpg
Views: 438
Size:  290.5 KB

The “heart” of every M automobile: the high performance M engine.

Name:  6.jpg
Views: 364
Size:  297.3 KB

On the large video wall in the lounge area, many films present the course of current events. This is one reason that customers often take a look in on Munich Autos, sometimes daily.

Name:  7.jpg
Views: 374
Size:  331.0 KB

“The idea of an M Community is very important to us,” explained Veronica. “It’s great to see that our customers meet here as often as possible – and of course bring along their friends as well.”

Name:  8.jpg
Views: 348
Size:  219.8 KB

Guests can get to know the M automobile genes in the most various ways. Sometimes it’s the core properties …

Name:  9.jpg
Views: 328
Size:  283.9 KB

… or details on the birthplace of each M automobile, the Nürburgring.

Name:  10.jpg
Views: 330
Size:  308.2 KB

While the customers are enjoying an espresso (excellent by the way), their M automobile is given a little additional gloss.

Name:  11.jpg
Views: 331
Size:  270.2 KB

And when the M automobile should have questions about more detailed care, the customers will also find a service executive in the lounge area.

Name:  12.jpg
Views: 342
Size:  318.6 KB

If the M automobile wants to visit the garage at short notice …

Name:  13.jpg
Views: 332
Size:  269.6 KB

… it’s only a window away from its owner …

Name:  14.jpg
Views: 326
Size:  307.9 KB

Name:  15.jpg
Views: 329
Size:  359.9 KB

… who can follow the work in the almost clinically clean garage from the comfort of the lounge.

Name:  16.jpg
Views: 385
Size:  284.7 KB

M drivers …

Name:  17.jpg
Views: 347
Size:  410.9 KB

Name:  18.jpg
Views: 316
Size:  286.3 KB

… then experience the best service.

“We try to do all of the work on our premises,” explained Veronica. “Our customers don’t feel comfortable when their M automobile is in foreign hands somewhere else.”

Benjamin Goh (who has been featured on M-power.com), customer of Munich Automobiles, told us: “Munich Auto makes everything possible for us.”

And this has also included a completely different colour for a BMW 1 Series M Coupé …

Name:  19.jpg
Views: 415
Size:  284.5 KB

Name:  20.jpg
Views: 353
Size:  310.4 KB

… or the bonnet of the BMW 1 Series M Coupé MotoGP Safety Cars.

Name:  21.jpg
Views: 347
Size:  194.5 KB

Name:  22.jpg
Views: 322
Size:  299.1 KB

And older BMW gems are restored by professionals.

Name:  23.jpg
Views: 341
Size:  412.0 KB
BMW 2002 tii.

Prospective buyers are advised primarily by extremely competent M specialists in Singapore.

Name:  24.jpg
Views: 341
Size:  117.3 KB

They also provide support and advice when a buyer is interested in BMW Individual options.

And correspondingly high is also the percentage of M automobiles refined with B Individual equipment – over 30%.

The M specialist remains the first contact – both before and after the sale. A very important criterion for success (not only) in Singapore.

Name:  25.jpg
Views: 350
Size:  303.7 KB

Of course, special status is also given to numerous events for prospective buyers and customers, like here the presentation of the BMW M5 Concept …

Name:  26.jpg
Views: 361
Size:  157.8 KB

… or the presentation of the BMW 1 Series M Coupé, when 16 out of 20 (equivalent to 80%) of this new M automobile were sold before the event was over …

Name:  27.jpg
Views: 325
Size:  160.8 KB

or a joint excursion …

Name:  28.jpg
Views: 338
Size:  177.1 KB

when we were quite impressed by the participants’ enthusiastic response afterwards. Ben Goh: "With the new M dedicated dealership came better servicing, product knowledge and of course more M events to tantalize our M driving experience."

Name:  29.jpg
Views: 314
Size:  306.2 KB

We wish the world’s first exclusive BMW M dealership continued success!

Name:  30.jpg
Views: 333
Size:  392.1 KB

Name:  31.jpg
Views: 336
Size:  433.0 KB

Joel Chang, Andreas Rein (BMW Asia), Anthony Chan (f.l.t.r.)

Pics from a previous thread:

Appreciate 0
Post Reply


bmw m dealership, exclusive bmw m dealer, exclusive bmw m dealership, exclusive m dealership, singapore bmw m dealer, singapore bmw m dealership, singapore m dealer, singapore m dealership

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

All times are GMT -4. The time now is 01:21 AM.

Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST