2018 M Badge

[Bimmer6]

Will this be the new trend to apply psudo M branding to non-real M cars? This is the first I've seen with the brakes, and the side M? The new 5 looks very porky, and the same NAV as the M4 .....looks like Big King

[smoorebmw]

Looks incredibly disgusting!!! anybody with 1/2 a soul would remove that!

[MyF15+F85]

Guy shows up at my shop today with his "M5 " calipers !! On his E39 530i
After quick inspection of his ( big brakes ) it turned out to be a blue stick ON aluminum brake cover ..... I presume ( $10 ebay china upgrade ) ?
From far away it looked legit, but ..... WTF ! Really !
The owner checked my car and asked if my were real M5 calipers ????
I could not believe it, the guy could not see the real thing in front of him ? I left it without any comments.
This crap should be outlawed ! ( we should have the power to rip of any of the imposter badging !

[RPiM5]

Yes the new 2018 M550i will come with many M badges. It's part of the sub ///M brand they invented a while back with cars including the M235i, the X4M40i, and the M550d to name a few. It's supposed to be like Audi's S4, S6, S7, S8, etc.. brand, but BMW only does the M thing on a few select models, where Audi does it on most of their models. If you ask me, Audi does it right and the problem with BMW is that they invented their sub brand after ///M Division was founded making it stupid. Audi had the S brand before the RS brand came out, so the RS became a more elite brand with fewer numbers. With BMW it seems to be the other way around. There are more real M cars than the M sub-brand cars, and sometimes it doesn't even make sense. The 2 best example I can think of are the M550d and the M240i. The M550d produces more torque than the F10 M5, has AWD and can achieve a faster 0-60 than the F10 M5. The M240i has more torque than the M2 and is supposedly faster in a straightline. BMW needs to get their shit straight. With that said, the next generation M cars might be headed in the right direction, with the 2018 M550i being AWD and achieved a 0-60 of 4.0s, the next M5 should also be AWD and will achieve a faster time.

[Mbdurham17]

So now BMW just needs to create another brand for Real M cars like RM

I'm actually happy about it with more ///M badges out there maybe mine won't get stolen jk

[DRiFT_645]

Looks like I need to get on eBay right away to make sure my "real" M5 has more badges than the impersonators :P

[JustChris]

Yup badging is getting out of hand. I've some time this weekend at last to remove my X5 M50D that takes up almost half the cars width as well as the small side flank Ms.

[Palomequet]

Originally Posted by JustChris

Yup badging is getting out of hand. I've some time this weekend at last to remove my X5 M50D that takes up almost half the cars width as well as the small side flank Ms.

This is exactly the only way I have found to protest about so many fake ///M cars, get rid of the emblems on all my authentic ///Ms.

[JustChris]

Originally Posted by Palomequet

This is exactly the only way I have found to protest about so many fake ///M cars, get rid of the emblems on all my authentic ///Ms.

Not too sure if serious ... or you're mocking me but yes I'm firmly in the no badge camp now.

I think BMW are reacting to the market and looking to tap into that lucrative sub M brand that's so popular.

[E90Fleet]

The side M badges have been used as standard on M Sport cars outside the USA for around 8 years.

They are factory fitted to every BMW model including the 1 series.
Its a no cost option to have them deleted.

Most of the world are used to these badges, but it seem many US guys freak out every time they see them.

[E90Fleet]

Originally Posted by RPiM5

Yes the new 2018 M550i will come with many M badges. It's part of the sub ///M brand they invented a while back with cars including the M235i, the X4M40i, and the M550d to name a few.

The M240i has more torque than the M2 and is supposedly faster in a straightline.

The side M badges are fitted to all cars with M Sport pack, even 116i. Not just the M Performance models like M240i.
The M Performance models get the rear M badge aswell.


Both the M240i and M2 have the same torque of 500Nm but on the M2 it comes in at a lower RPM and stays there till a higher RPM (1400-5560 RPM against 1520-4500 RPM)

0-100km/h (0-62mph) for the M240i Auto is 4.6s and 4.4s for the M240i x Drive.
The M2 DTC is 4.3s.

[Bimmer6]

Over supply, and over marketing will drive more sales but resale with continue to plummet. We buys cars to have fun which is great, but I appreciated when I sold my 2 years old GT3 I sold it for what I paid for it. My M4 may actually be my last M car sad to say, but BMW's brand is all over the place with crazy pricing.

[M6Pilot]

Maybe M division should come out with something more appealing then to differentiate themselves more ! Maybe call it M-Race as not to be confused with the lesser M-sport. Then we all could be driving an M5-R or M6-R

[LI-M5]

Originally Posted by M6Pilot

Maybe M division should come out with something more appealing then to differentiate themselves more ! Maybe call it M-Race as not to be confused with the lesser M-sport. Then we all could be driving an M5-R or M6-R

i don't know bout this ^^^^ just doesnt sound rt but ... Agreeed 100%

they Need to keep us in a breed of our own!

def feel's like they losing sight of the M legacy and focusing more on marketing and profit's based off sales for cars w xtra logo's wtf !!

[Richy Rich]

BMW became xzibit with M badges.

[bake]

I agree with a lot of what is being expressed in this thread, but at the end of the day enthusiasts like us on these forums are the minority. BMW is running a business and they are going to do their best to appeal to the broader market. Unfortunately the broader market couldn't distinguish an M5 from 550 M Sport.

[RPiM5]

Originally Posted by Bimmer6

Over supply, and over marketing will drive more sales but resale with continue to plummet. We buys cars to have fun which is great, but I appreciated when I sold my 2 years old GT3 I sold it for what I paid for it. My M4 may actually be my last M car sad to say, but BMW's brand is all over the place with crazy pricing.

Yeah I'm feeling it too. The competition is strong these days and in the future. Of course the next M5 and M6 will be awesome, just not my kind of awesome as my needs and desires change. That is unless of course the rumors are true and they design the next M6 to be a 911-Fighter and AMG-GT Fighter. Then again if the M6 is that, then we will be seeing prices commensurate with that level for a BMW, which I am not crazy about.

[RPiM5]

Originally Posted by bake

I agree with a lot of what is being expressed in this thread, but at the end of the day enthusiasts like us on these forums are the minority. BMW is running a business and they are going to do their best to appeal to the broader market. Unfortunately the broader market couldn't distinguish an M5 from 550 M Sport.

Unfortunately that is very true.

[Bimmer6]

Originally Posted by RPiM5

Yeah I'm feeling it too. The competition is strong these days and in the future. Of course the next M5 and M6 will be awesome, just not my kind of awesome as my needs and desires change. That is unless of course the rumors are true and they design the next M6 to be a 911-Fighter and AMG-GT Fighter. Then again if the M6 is that, then we will be seeing prices commensurate with that level for a BMW, which I am not crazy about.

Yup, I've had 7 Bimmer 3 M cars, and the time may have come to an end. Really depends on the next M car. I'm good with the RS, and maybe a GTS Pani I love the new look and interior. Time will tell ........
Just can't drop 100k on a Bimmer.

[Roundown]

Originally Posted by RPiM5

Unfortunately that is very true.

Indeed- but at the end of the day, does it really matter? I presume we drive M cars for the performance, not the cache.

I too find the BMW branding to be needlessly convoluted, but it doesn't really detract from my experience.

[NlckyBlack]

Originally Posted by M6Pilot

Maybe M division should come out with something more appealing then to differentiate themselves more ! Maybe call it M-Race as not to be confused with the lesser M-sport. Then we all could be driving an M5-R or M6-R

M5-R sounds good

[E90Fleet]

Advert for the M Performance sub brand

Performance without cutbacks in luxury.

M760Li
M550xi
X4 M40i
M240i
M140I
X5 M50D M Performance
X6 M50D M Performance
(Not all in the advert)