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      09-13-2012, 08:13 PM   #1
RPiM5
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Gents,

I need a head count of the people who do not have the "Backrest Width" or otherwise known as the "Sidebolster" adjustments buttons on their new 2013 F10 M5's.

Today I have contacted BMW North America customer relations and got the ball rolling about this issue and brought it to their attention. The representative on the phone could not find the answer for me and said that they would provide the feedback to their supervisors or whomever.

I only told them that I am looking for a straight answer from BMW as to why this feature was not included in our 2013 M5's when it was included in the 2012 model year.

Additionally I have heard rumors that BMW plans on having the buttons in the 2014 model year and also something called the "Dynamic Sidebolster Adjustment" feature. But this is only speculation.

The manual that comes with my 2013 M5 clearly states that a "Backrest Width" adjustment button should be on our seats. The Quick Reference Guide that also comes with our manual show the buttons being there too. The BMWUSA website, says 18-Way adjustable seat. I have counted over again, that with the missing buttons, it should be 20 buttons. I miscounted the first few times. Yet, they include these buttons in the manuals, which would imply a 20 way seat. Doesn't make sense.

I told the representative that I would be calling BMW North America customer relations every day if I have to in order to get a straight answer from them. I asked that if I could be contacted by a marketing representative or even an engineer who knew the answer.

So far as I know, I believe that all of the 2013 Model Year M5's did not come with them, so I am looking for a little validation. If it is the case that only a few production numbers have the buttons missing, or even if it's the case that we are all missing the buttons, then we should at least be entitled to an answer from BMW for paying for something which should have been included with the car that we did not recieve.

So far the feedback that I have recieved from BMW is that the 18-Way seats are what's supposed to be on the car, yet I found out that at some point this year BMW changed it from 20-Way seats to 18-Way seats on the BMWUSA.com website without informing any dealer or customer as far as we know. Additionally, I have found out that no 5-Series with the exception of the 5-Series GT will get the 20-Way seats that include the "Backrest Width" adjustment buttons.

Honestly, I'm not looking for any type of compensation as I am very happy with the car, but I would at least like an explanation as to why we did not get these buttons. The point is that we were all expecting this to be on the car standard and now we are all surprised to discover that it is not there.

Thank you and please chime in so I may inform BMW about this.

Also please don't flame me. I'm not complaining in any way. I'm only trying to find the truth for something that is supposed to be in M5 and is not or at least something that BMW should have informed the customers and dealers about. Thanks!

UPDATE:

Thanks to our good friend Stealth.Pilot we now have proof that 20-Way seats were supposed to be on the 2013 Model Year M5 for North America, this includes Canada as well.

Attached is the detail order of the 2013 M5 and in it, 20-Way seats that include the "Backrest Width" adjustment buttons are supposed to be on the 2013 M5. The revision date is on the May 3rd 2012. Which is around the time that the first orders were going in for the 2013 M5 through U.S. dealers.

UPDATE:

On Oct 6th BMW released an official bulletin, which was my stated goal. It is included below:

Product Planning & Strategy Bulletin
MY2013 M5 Adjustable Side Bolsters.

October 4, 2012

Please note that the standard multi-function seats (4MA) on the MY2013 M5 are
18-way power adjustable and do not include electrically adjustable side bolsters. Although the previous generation M5 (E60) multi-function seats did come with this feature, it is not possible to integrate the adjustable side bolsters on the current generation M5 (F10) at this time due to crash test issues.

Please note that BMWUSA.com previously showed that the MY2013 M5 seats were 20-way power adjustable. This has been fixed and updated to show the correct description.

We apologize for any confusion caused by this error.


For now we can lay this issue to rest and will just have to wait and see if BMW will design future models of the F10 M5 for the American and Canadian markets with adjustable side bolsters.

Thank you.
Attached Images
File Type: pdf F10M_DOT_FINAL.pdf (1.67 MB, 259 views)

Last edited by RPiM5; 10-30-2012 at 01:30 PM.
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      09-13-2012, 08:20 PM   #2
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I'm with you all the way. I am extremely upset as I was misled to believe that these side bolsters would be included in the M5. Even my 2004 545i sport has adjustable side bolsters. Absolutely absurd.
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      09-13-2012, 08:32 PM   #3
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Thanks for jumping on this. My M5 is on the water, and I didn't notice whether the buttons were there in Munich so I'll have to report back when the car gets here. While you're at it, might as well ask about the automatic high beams and the tire pressure monitor. Another member's review noted these items were missing as well.
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Last edited by AGS; 09-13-2012 at 08:57 PM.
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      09-13-2012, 08:55 PM   #4
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Quote:
Originally Posted by AGS View Post
Thanks for jumping on this. My M5 is on the water, and I didn't notice whether the buttons were there in Munich so I'll have to report back hen the car gets here. While your at it, might as well ask about the automatic high beams and the tire pressure monitor. Another member's review noted these items were missing as well.
The tire pressure monitor is missing??? Are you kidding me??? Might as well leave out the gas tank cap as well. WTH BMW?
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      09-13-2012, 09:05 PM   #5
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Count me in as missing the adjustable side bolsters. Had them on my 2008 535xi (with the priority one option seats) but I didn't get them on my new $110k car?
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      09-13-2012, 09:24 PM   #6
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Count me in.

Please let me know how I can help!!

Maybe we should pool some funds to put more teeth in to this.

Thoughts?
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      09-13-2012, 09:30 PM   #7
RPiM5
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Ok, so far we have 4 possibly 5 already. Lets keep the count going. We need leverage. Thanks.
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      09-13-2012, 09:32 PM   #8
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The adjustable side bolsters are not on any North American 5-series sedans (they are on the 5GT - go figure).

BMW's USA site originally listed 20-way adjustable seats as standard for the M5. That was wrong and has since been updated to 18-way to account for the lack of side bolster adjustments. I believe all North American 2012 and 2013 M5 owners are SOL on this issue.
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      09-13-2012, 09:41 PM   #9
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Quote:
Originally Posted by hinckley View Post
The adjustable side bolsters are not on any North American 5-series sedans (they are on the 5GT - go figure).

BMW's USA site originally listed 20-way adjustable seats as standard for the M5. That was wrong and has since been updated to 18-way to account for the lack of side bolster adjustments. I believe all North American 2012 and 2013 M5 owners are SOL on this issue.
Agreed, that we are SOL. Just trying to get to the bottom of it. Why would BMW short change the American models?
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      09-13-2012, 09:57 PM   #10
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Quote:
Originally Posted by RPiM5 View Post
Agreed, that we are SOL. Just trying to get to the bottom of it. Why would BMW short change the American models?
American and Canadian, 535, 550 and M5 owners, and it's bizarre.
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      09-13-2012, 10:16 PM   #11
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Quote:
Originally Posted by hinckley View Post
The adjustable side bolsters are not on any North American 5-series sedans (they are on the 5GT - go figure).

BMW's USA site originally listed 20-way adjustable seats as standard for the M5. That was wrong and has since been updated to 18-way to account for the lack of side bolster adjustments. I believe all North American 2012 and 2013 M5 owners are SOL on this issue.
5GT is kinda different, though - it is based on 7-series, not 5-series. But yea, it IS kinda strange that BMW used the inferior seats in whole new 5-series range (at least in USA market), starting from 528i and ending with new M5... I mean come on, even our X5 has better seats (20-way "comfort seats" with side bolster adjustments)...
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      09-13-2012, 10:23 PM   #12
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I asked BMW Canada and my dealership and I quote "yes they are standard and are 100%" confirmed on your car".
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      09-13-2012, 10:30 PM   #13
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Count me in too!
While doing the ED, I found it weird that my M5 didn't have side bolster buttons when they are clearly shown on the manual.
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      09-13-2012, 10:31 PM   #14
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Subscribed, and willing to help. I ordered mine when the site said 20-way and the dealer told me they were included. I feel there should certainly be some explanation/compensation from BMW.
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      09-13-2012, 11:25 PM   #15
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Subscribed, and willing to help. I ordered mine when the site said 20-way and the dealer told me they were included. I feel there should certainly be some explanation/compensation from BMW.
Agreed, certainly no adjustment on our M5. But they ARE on our 335d, X5d and even had them on our M3 from 2003!!!!
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      09-13-2012, 11:26 PM   #16
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None on mine
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      09-14-2012, 12:14 AM   #17
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Nor on mine.
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      09-14-2012, 07:44 AM   #18
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Quote:
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I asked BMW Canada and my dealership and I quote "yes they are standard and are 100%" confirmed on your car".
This will be interesting to see. I've carefully read threads and look at pics from other Canadian M5 owners. As far as I can tell, none have had the adjustable side bolsters. And btw, doesn't the Canadian site show 18-way adjustable seats as standard?
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      09-14-2012, 09:35 AM   #19
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Quote:
Originally Posted by SleepTight View Post
Count me in as missing the adjustable side bolsters. Had them on my 2008 535xi (with the priority one option seats) but I didn't get them on my new $110k car?
Count me in. They are missing on mine as well.
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      09-14-2012, 11:02 AM   #20
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Count me in. False advertising. I believe someone here saved a picture of the website saying 20 way power seats. Complete BS! Who the hell makes a 560hp car and decides better holding seats aren't necessary, but on less powerful models they are?!!
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      09-14-2012, 11:29 AM   #21
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It seems like a strange oversight. My 335xi sport has them.
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      09-14-2012, 12:02 PM   #22
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nada

car is still beyond sick
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