Yes this is squarely aimed at moving people who enjoy premium sports sedans to the Tesla brand. I think it will succeed. Initial reviews are very positive.
Look below, as BMW and many other brands become softer, Tesla aims to make its cars more fun.
A well equipped 310 mile version with AP is 56.5k, squarely aimed at the 340 and S4 range, but with vastly superior tech.
http://www.motortrend.com/cars/tesla...-drive-review/
"What’s blanching, though, is the car’s ride and handling. If anybody was expecting a typical boring electric sedan here, nope. The ride is Alfa Giulia (maybe even Quadrifoglio)–firm, and quickly, I’m carving Stunt Road like a Sochi Olympics giant slalomer, micrometering my swipes at the apexes. I glance at Franz—this OK? “Go for it,” he nods. The Model 3 is so unexpected scalpel-like, I’m sputtering for adjectives."
"As we pack up, I’m thinking. Recently I’ve been spending some time in Motor Trend’s long-term Chevrolet Bolt EV and with every mile edging closer to calling it The Automobile 2.0. With its affordability, stress-free range, and delightful driving qualities, I’m thinking that maybe this is where the second era of the car commences. Pause that thought. With the Tesla Model 3’s performance, slinky style, fascinating creativity, and, critically, its Supercharger safety net, I think this is truly where it begins. Here at the corner of Mulholland Highway and Old Topanga Road."