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It worked. I wanted a BMW as a kid so much that I even put my first car keys on a BMW key ring (despite the fact that my first car was an old Japanese beater). Not to signal that I had a Bimmer, but to say one day I will. Took a long while to get my life to a place where that could happen and now I have a little collection going.
I know we all have our likes and dislikes about what BMW does and doesn’t do these days with design, and there are some things that aren’t as true as they once were. But I’m still here and hopeful for the brand and its future.
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