[W2k]

Armchair take incoming: They're stuck between a rock and a hard place.

They still have an incredibly valuable brand and they know it. However, that brand is closely tied to sports cars, not bulky SUVs, which are not and will never be sports cars no matter what logo you slap on the front. Unfortunately, bulky SUVs for well-off soccer moms is where the money's at. That's probably what they mean by "higher-margin segments", sadly.

But the market for sports cars is divided. Porsche buyers lean old-school and are some of the last people on earth (present company excluded, ofc) that will continue to demand a manual transmission. But EVs have taken the performance crown and that's where it's staying. Building slow cars that only appeal to nostalgia isn't a winning long-term strategy.

And I'm sorry, but literally every car with a combustion engine that isn't a purebred racer or an unattainable hypercar is a slow car at this point in time, relatively speaking.

Plus, the politicians in the EU - where Porsche is based - are pushing EVs hard. They could care less about people's nostalgia for naturally aspirated flat sixes. Political meddling is not something I'm personally in favor of I might add, I would like the free market to decide.

Regardless - Porsche is in the unenviable position of being forced to make a transition that their customers aren't ready for. And are looking at short-term solutions to stop bleeding cash. I wish them luck.