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      06-27-2022, 01:58 PM   #2
G30M
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BMW AG rarely has to answer this question in Western showrooms, but it is becoming increasingly important for selling cars in China: Can I sing karaoke in this automobile?

Customers in the world’s largest auto market are demanding that sing-along apps such as Changba (唱吧) work in new vehicles. Local manufacturers XPeng Inc (小鵬), Nio Inc (蔚來) and BYD Co (比亞迪) are at the forefront of this trend, besting Western rivals by offering models with karaoke microphones.

The push extends beyond music, with Chinese buyers expecting seamless access to features like in-car payment and social media connectivity.

“We’ve identified this as a challenge,” BMW’s digital car chief Christoph Grote said. “Chinese consumers are the most demanding when it comes to digital technology in the car.”
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