Quote:
Originally Posted by omasou
I originally posted the article not b/c of the bad things they said about ECS but more b/c I was shocked that they owned some well established BMW retailers and now BavAuto too!
Beginning to sound a bit shady by not just shutting down the other names and redirecting and rebranding to ECS.
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Not really. They are taking advantage of the brand awareness and reputation of the companies they purchased, and this brand awareness is part of what they are purchasing. This is very common.