Also, one with better sound. That's an important part of the driving experience. Then there're cosmetic things like skinny front seats to allow for some rear seat legroom.
I agree that the engine has never been a problem, it is a rather strong point.
As far as exterior looks and similarity between F10 and F90, I'd point to its competitors - both the E63 and Panamera took similar evolutionary routes with their newer models. We can and shouldn't encourage lazy designers who can and should clearly be doing more than just touch ups but most likely, this isn't their to bear. It seems that business-wise, the German big-3 have started to play safe(r) and that's showing in all their products.
Who can forget how much excitement the E60 M5 had generated back in its day with its V10 and new design? Dave, man your frustration is well and truly heard. We're not justifying their risk aversion that's too apparent for all to see.
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2014 AW F10 M5, mostly stock
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