European delivery programs are those arrangements that continental European automobile manufacturers make with their dealerships throughout the world, to attract consumers who will combine the purchase of a European-made automobile with a trip to Europe. These are typically aimed at the North American market, which constitute the most profitable market for Mercedes-Benz, BMW, Volvo and Porsche. According to an article by Jonathan Spira, who has authored multiple articles on the topic, the programs have their origins going back to American GIs who brought European ("foreign") cars back with them starting in the 1950s.
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