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      12-20-2012, 02:43 AM   #13
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Originally Posted by dunderhi View Post
So are you talking about cars with the official BMW Individual badge and not cars with Individual Paints, Individual Leathers, and Individual Trims? I'm not sure how special orders fit into the Individual labeling process. I guess if BMW is putting ///Ms all over non-M cars, then selling buyers indivdual items for non-Individual cars is pretty much the same thing.

Badge is irrelevant since badge is optional. It is analogous to calling an M550 or M135 an M Car. It has an M brand but isn't an M car.

It has gotten confusing since BMW is badging premium standard order finishes as Individual.

Piano Black wood trim for instance is a standard order item. It doesn't require an 8 week lead time, or the reservation of a production slot at BMW Individual. It is just a wood trim available on the regular ordering guide which happens to have a $1200 price attached to it. Extended champagne leather is the same way but with a price of $5k. But again it doesn't require an Individual production slot and a long lead time. It can also be ordered via the computer system and doesn't require a special order handling process.

On the other hand if you wanted full champagne that would be a Z1XX order which is a real Individual special order item. That cannot be simply ordered in the system. It requires the dealer to call their regional rep. The rep has to submit a request to BMW Individual in Germany. BMW Individual comes back with a quote. The customer accepts the quote. Then BMW Individual looks for a productions slot for the Idnivdidual finishes, and then assigns that. And this typically adds a ton of time.

And yes - you can have Individual door sills and tunk labeling if you do this, but most people prefer to keep the M badging. Individual is a pretty poor brand to be honest.