[tremnon]

Dear BMW,
you just lost a first-time customer.

Just to share my experience:
- reserved car in July 2013, even before the car was presented, and the first day reservations were possible
- received a reservation code
- in February I was told that soon it would have been possible to order the car
- on Friday i've been invited to place an order today (i.e. in March) at BMW itself, I'm not talking about a dealer here (I'm in Germany)
- went there this morning, I was ready to order the car...
- ... until when they talked me about delivery in December ("production starts in October" LOL!)

At that point I walked out.
I'm an engineer in an high-technology company, and I *fully* understand that it takes time to prepare and ramp production and I'm also *fully* willing to wait what has to be waited... That said, this ordering system is clearly not handled as a customer queue, and I probably should have gotten a Porsche a few months ago instead of waiting for this bullshit purchase experience moment.