[RPiM5]

Originally Posted by hinckley

Audi is really starting to make a fine product these days. But they've got their head up their a$$ from a marketing perspective. They're trying to sell these cars as if they're $250k exotics.

When I bought my last 911, I wanted to cross-shop the R8. But the Audi dealership looked at me like I was crazy when I wanted a car to test drive. Meanwhile, I had 10 or 12 Porsches down the street to select from for a drive. I bought the Porsche.

The S7 is equivalent to the 650GC. BMW will sell me one of those any day of the week. I can get a special order within 6-8 weeks. The RS7 is equivalent to the M6GC. Again, I can test drive and special order the BMW without a problem.

Audi? They act like they're selling Ferraris and we should all feel lucky to get an allocation within the next year. You can't even get their ED discount or loyalty incentive on most S and RS models. I just don't understand what their marketing folks are thinking.

Very well said.