07-17-2014, 11:35 AM | #1 |
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UK Press Pack
The UK press pack is now live. Has some interesting bits of info including the global target sales for the first full year (750 units for those concerned). It doesn't explicitly say that the number is global but it is way too high to be UK only with the 49 bmwi dealers and one car (approx) per quarter limit.
https://www.press.bmwgroup.com/unite...ndardPage=true |
07-17-2014, 01:08 PM | #3 |
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750 global makes sense. There are around 350 BMW dealerships in the US and while a majority are "i" dealerships, a good number aren't. Of those that are, most are only allocated one for the first year with dealerships in the "major" markets getting a couple. Considering BMW stated "a majority" of i8's would be going to the US, the numbers line up.
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